The Power Of Choice

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The Power of Choice leads off from the basic text on this web site -- the Science Of Skin -- because your "choice" is more important than the "science" itself.

"Choice" is often made on a logical and analytical basis -- in which case the "science" will be used to make a choice. But, "choice" is all-too-often made on an irrational and emotional basis -- in which case the "science" has little to do with the choice.

I've written more about this concept here-- the original "Science of Skin" is HERE. "Science" is a major factor in the marketing of any product -- it is relatively easy to create a product where the "science" is logical and honestly presented. All too often that doesn't help sell the product -- so cosmetic companies spend billions of dollars on advertising and promotion that have NOTHING to do with logic and science, but have all to do with how to influence the emotions so as to capture a sale.

It is OK to appeal to the emotions IF the underlying science is honest and valid. But, all to often the appeal to the emotions disguises the fact that the underlying science is missing or actually false. Don't miss reading that linked page on "Science Of Skin."

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Adam And Eve

The Western Culture is largely based on the Christian Bible and the Genesis of Choice -- the story of Adam and Eve. Virtually every religious philosophy deals with the concept of choice and places "choice" at the top of the philosophical heap.

Adam and Eve heard God calling them.  Without thinking, they dived into the bushes, but God knew where they were.  When God asked them if they had eaten from The Tree of the Knowledge of Good and Evil that He had told them not to touch, they blamed each other for their sins. (source)

Whether we should have, or should not have, or whether we would like to have, or would not like to have --- the power of choice is with us. Whether we have always had that power, or got it from the time of Adam and Eve -- might well be a question of interest to philosophers, but as a practical matter we have that power now -- each one of us.

How extensive is that power?

Bracketing in on two extremes may well help us understand the answer to that question.

Here is the guy sitting at MacDonald's, choosing between eating a Big Mac or eating ice cream.

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That is not a difficult choice for a wise parent, but it may also not be a difficult choice, even if a different choice, for the teenager.

The power of choice is quite complex --- the basic on it concerns the knowledge someone has with which to make a choice and his emotional attitude about the choice -- separate from any logic or analysis he may use. Just because he KNOWS that the sandwich. is better for his health than is the ice cream, his desire for sensation may be enough to overpower his logic.

He may also have data (false data ?) that tells him that ice cream is a better food for his health than the sandwich.

He may KNOW that ice cream is bad for his health, but doesn't believe that his health is as important as is his satisfaction of the desire for sensation.

In any even, the power of choice is certainly a part of our experience but it is not always very predictable as to what choices a person will make. Perhaps his mother gave him money for "a meal" and he thinks that it is OK to eat the ice cream. But, if mom gave him money for "a sandwich" then he would be disobeying mom to buy ice cream.

Let's simply this complex philosophical subject and say that some people don't care that their skin is healthy and beautiful while others do.

Some who care about having healthy skin have other priorities that come before the importance of improving their skin health.

Some may have a high priority for improving their skin health but are so loaded with "special interest data" that they are not interested in anything other than the remedy they already know about.

Some may have that high priority and also be dissatisfied with the remedy they are now using.

We have finally gotten down to the people who may come to visit this web site, may read many of the pages and may even CHOOSE to buy and try this cream.

One of the major purposes of this web site is to provide true data about skin health -- and to expose the false data floating around about this or that remedy which is, in fact, more harmful than helpful.

So, you also have the Power of Choice about the data you study and believe.

How about times when you DON'T have a power of choice?

This little kid has a father who has made HIS choices in food, indeed, and kids at this age don't have much power of choice. They eat what daddy puts in front of them. What is daddy likely to fee his kid?

You may have had a childhood where someone else made your choices for you and made them well or badly -- take heart, you can recover from a bad-choice youth and you can build on a good-choice youth.

The "goodness" or "badness" of a choice is based on many factors, as explained above, but it finally gets down to, "WHEN you have the power to choose, and IF you want the truth about the effects of your choices, and IF you are willing to look at the data and chose which you accept as true, and IF you are willing to USE that data -- this is the web site for you.

On this web site you find the "science of skin" with many links to scientific studies and use of logic so that it should be easy for you to recognize what data you have been operating on which might, with new inspection, be false and not worth following.

Take, for instance, the single datum: "The single most important nutrient for skin (and hair and nails) is sulfur."

Generally this is the type of basic data which few people ever learn about -- they think "eating fruit" is important for skin health, or "avoiding sun" or "drinking water," or "using Eterna®" cream. You think that "putting 'moisture' into the skin sounds good even though you have no idea of what technology makes that happen, if it does!" In contrast, you recognize that "sulfur" is a basic substance. You may not have any certainty that "sulfur" IS the most important nutrient for your skin, but it is basic enough to understand -- now it only takes some proof that it is not only true, but that this data can be used in some application to the benefit of your skin.

For the "Science of Sulfur" click HERE.

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